Indie Film Blog

                                                 One Vision's Long Journey into Reality

  

A diary of my arduous process to develop, finance, produce and distribute a totally independent, digital, feature film (DREAMS AWAKE).  Come along for the ride, comment if you like, and maybe we’ll learn something, and of course have a little fun.  Originally I gave myself from March 15, 2005 to September 15, 2006 to turn my dream and vision into reality, with only my imagination to guide me.  Since we all know film development can be unpredictable and full of unanticipated obstacles, a self-imposed deadline should not jeopardize the project's quality.  My new timeline was more flexible and production finally commenced in July, 2007 when the script was where it needed to be in order to tell an engaging and original story.  Check in regularly for the ongoing progress.   We wrapped in September 2007, and in early 2010 finished up from a prolonged post-production period.  We are looking forward to a 2010 release ...  Jerry Alden Deal

     

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Archive Thirty-Eight

October 10, 2009 - The Conversation

Our film just begins the conversation, one only you can finish ...

I've been working on the new website a lot lately, and am realizing why it's taking more time and effort than I ever thought it would to put this all together.  First, I have at least a half dozen other little projects going on that are associated with getting this film out into the world.  My attention has been split way too much, and maybe my multi-tasking skills aren't up to snuff.  Oh well, tough, guess what, I have to do it anyway ...

Second, this website is going to be more than just a common film website.  It will be serving three functions, and getting all those to work harmoniously and completely is going to a quite a challenge.  What three functions?  Number one, it will have the typical elements a site for a film does; info about the production, the cast, the story, the filmmakers, with pictures and videos, etc., except without all the fancy flash that most studio films have.  Number two, it will serve as an blog for the film's ongoing journey, essentially replacing this blog (as previously mentioned).  So, number one, there will be static pages and number two, there will be pages that continually change.  And not just blog pages that change, but pages with news and screenings info, and other events that will continually be updated.  And finally, number three, and possibly the most difficult of all, we will more fully develop the issues that the film only touches upon.  Because actually, the film was only meant to start the conversation on these issues, to open the door if you will.  I mean seriously, the issues raised can hardly be deeply delved into in less than 2 hours.  So, it is going to be an expanded place for people to interact and talk with others who have seen the film.  Yes, this area will only be available for those who have seen the film.  This actually should be exciting and fun, as we'll certainly be stretching the unconventional here.  More, much more, on all that later ...

Third, well, I think it's because I'm getting pretty worn out.  This has been quite a marathon, albeit an exciting one.  But still, damn it, I'm getting tired.  I don't know how many times I've actually seen the film, either in parts or completely, but wow.  You know the saying, 'can't see the forest for the trees.'  Well, I wonder sometimes if I can even see the trees.  And no, I still don't know if they make any noise when they fall, especially if I don't even see them? ...

No worries, I'll be fine.  No way I could ever throw in the towel now anyway.  Yes, I think there are bright bright horizons ahead.  We just have to keep on the path, even if every once in a while we have to take a breather or forge a new path in a fresh direction.  Yes, the adventure continues.  Still along? ...

Jerry

 

October 22, 2009 - Onward & Onward

We're still here, working behind the scenes...

Yes, we're still working on the new website.  Seems we probably have more material than we need, so we're continually rethinking what material we're using.  Also, we've redone several features here and there, and I've realized that we had to customize it based on how we're bringing the film out.  And as you may or may not know, that continues to change with the weather, it being an ongoing project figuring it all out.  What an adventure! ...

In the video section of the site we've decided to have some clips of scenes that were deleted from the final edit, features that obviously are sometimes DVD extras.  But we thought they'd be fun to put there.  And actually here is a behind-the-scenes clip of a love scene that was completely cut from the film.  This is just a tiny snippet of a more complete scene.  Just the kiss.  Over and over.  Erin and Gary were marvelous here (as well as the crew of course).  But really rough work, huh?  And yes, damn, we are sorry to see it go.  So, enjoy!  They'll be more to come ...

Unrealized Love

 

Jerry

 

November 3, 2009 - DIY/DIWO Horizon

Do it yourself and do it with others, distribution that is ...

We are beginning a hard, long (and winding) road into the abyss of self-distribution (with a hybrid option we intend to exercise when called for).  One laced with lots of pitfalls, but also lots of opportunities.  So, I thought I'd throw out some (no a lot of) material on the subject, just in case you're interested in all that.  Anyway, read what a number of people who are working in that world have been saying the last several months ...

http://jonreiss.com/blog/2009/10/27/the-distribution-marketplace-is-changing-and-so-are-marketing-strategies/

http://www.filmmakermagazine.com/blog/2009/10/u-can-learn-about-new.php

http://filmmakermagazine.com/webexclusives/2009/10/making-our-diy-moment-matter-by-zachary.php

http://news.cnet.com/8301-31001_3-10383572-261.html?tag=newsEditorsPicksArea

http://www.bloomberg.com/apps/news?pid=newsarchive&sid=ajbmamDBit14

http://jonreiss.com/blog/2009/10/22/jon_reiss-marketing-art-any-oxymoron/

http://www.filmmakermagazine.com/blog/2009/10/letter-from-future.php#comments

http://jonreiss.com/blog/2009/10/14/my-filmmaker-magazine-blog-a-response-to-clive-davies-frayne-ted-hope-about-self-distribution-and-marketing/

http://www.variety.com/article/VR1118009503.html?categoryid=2520&cs=1

http://www.babelgum.com/4005923

http://www.indiewire.com/article/2009/09/25/no_more_doom_and_gloom_ifp_crowd_eye_distributions_silver_cloud/

http://www.huffingtonpost.com/jon-reiss/ithe-age-of-stupidi-is-th_b_293361.html

http://www.indiewire.com/article/declaration_of_independence_the_ten_principles_of_hybrid_distribution/

http://cinematech.blogspot.com/2009/09/todays-big-question-what-do-you-give.html

http://trulyfreefilm.blogspot.com/2009/09/18-actions-towards-sustainable-truly.html

http://www.nytimes.com/2009/09/13/movies/13darg.html?_r=1&ref=movies

http://www.socialmediamarketing.com/blog/a-tale-of-two-filmmakers-making-a-social-network-do-the-work

http://www.nytimes.com/2009/08/13/business/media/13independent.html?_r=1

http://www.starbulletin.com/news/nyt/20090812_As_studios_cut_back_indie_spirit_serves_directors.html

http://www.independent-magazine.org/magazine/07/2009/marketingyourfilm

http://www.indiewire.com/article/is_the_world_as_we_know_it_over_10_insights_on_film_financing_today/

http://www.onedegree.ca/2009/03/indie-film-20-social-media-indie-filmmakers.html

http://monicahamburg.wordpress.com/2009/02/27/film-publicity-20-part-1/

http://culturalentrepreneur.org/blog/?p=503

http://www.filmmakermagazine.com/summer2008/audience.php

Jerry

 

November 15, 2009 - Joan Lucas

In memorian ...

I was lucky enough recently to spend some time back up at Mt. Shasta, while going over and planning some of our marketing and distribution strategy.  Just before that I had been informed that Joan Lucas, who lived in the area and who had a bit part in our film, had recently passed away.  She was very involved in local theater and dance, as well as quite a number of other activities.  In her early years Joan had danced on Broadway, in nightclubs, on television, and yes, in the movies.  Her main claim to fame was that she had a small part as a dancer in the well-known film, "Singing in the Rain" in the early fifties.  That film starred young stars Debbie Reynolds and Donald O'Connor, and of course established star Gene Kelly ...

Joan had some great stories about working on that film, especially the one about her almost getting fired by Gene Kelly because of something she got 'caught' doing during one of their breaks.  They had just been rehearsing a steamy dance scene with Gene Kelly and Syd Charisse.  But while most everyone was on break, Joan (playing Charisse's part) and a friend spoofed the scene they had just seen rehearsed.  Unbeknownst to them, Kelly had just entered the stage area and saw what they were during.  Fuming about them 'mocking' him, he stormed out to talk to the person who hired the dancers, and demanded that Joan be fired.  That person convinced him that Joan was a great gal and didn't mean anything by it.  Joan luckily dodged a bullet there ...

Another set story.  One day while shooting publicity shots, Kelly requested that all the dancers crowd around for a shot.  Joan, standing behind and just to the right of Kelley, who was decked out in tails and a top hat, was in a great position for the shot.  But just before they were ready to shoot, Kelly pulled off his top hat with his right hand, raising it just enough to block the view of Joan's face.  Being the quick thinker she was, Joan immediately pulled her head down to where in the shot her head appears to be right on Kelly's shoulder.  The shot is great and Joan's face is very prominent in it, right next to Kelly's ...

Anyway, there was a great public remembrance to Joan put on by her family.  It was held at the largest theater auditorium of the College of the Siskiyous, the local college where Joan had taught local dancers.  It seemed a large part of the town turned out for the event.  There were speakers, dancing entertainment, and a DVD screening of her life.  It was quite an affair and I was lucky enough to be there.  And plus, they asked me if we could put together some clips of her working on the film.  And I was quite pleased to do that ...

One last story about Joan.  When we decided to cast some of the bit parts locally in the Mt. Shasta area, we weren't sure who to connect with in the area.  A friend of mine there suggested we talk to Joan.  So the casting director and myself met with her at the Mt. Shasta Resort one afternoon.  We had a good meeting with her and we both felt she was quite a character.  So we suggested she try out for one of the parts, which she did.  The part came with only a couple lines, but she came in character and pulled it off easily.  When we were filming here was actually talk of possibly expanding her role in the scene, but that just didn't work out.  I do have to say, even though it's a cliche', that she really was quite a woman.  And now you get to see a little of that yourself.  As always, enjoy ...

 

Jerry

 

November 27, 2009 - The Release

A marketing problem, not a distribution one ...

As this year gets closer to ending and we head into the holiday season, our attention is certainly focused on our main task at hand for next year.  Releasing our little film.  Finally.  But instead of going into a lot of detail right now, I'm want to get you thinking a bit and refer you to an article written by DIY distribution guru Jon Reiss, which was recently in Indiewire:

Jon Reiss: “We are in the midst of a new world order or crisis”
(November 17, 2009)

Much has been said and written about the current distribution crises of independent films, I am not going to belabor the horror stories here. But just as a way of introducing myself – I will give you a brief introduction to my own horror story. 

In 2007, I was at the Tribeca film festival where I was trying to sell my documentary “Bomb It.”  We did everything by the old school book, kept the screeners a secret, we spent $20,000 launching the film at the festival, with the result of packed houses and hundreds of people turned away.  After all the excitement, what we had were a few $10,000 all rights deals that we rejected.  A week after Tribeca, our film was available for sale on Canal Street — as a bootleg. 

A number of lucky films each year will still get overall deals that make some kind of financial sense for them.  However these deals are not available to the vast majority of filmmakers at this time.  We are in the midst of a new world order or crisis.

Just as the digital revolution spawned a democratization of production, it is now spawning a democratization of distribution and marketing.  This new way of filmmaking – and I include distribution and marketing as part of filmmaking -  is about connecting filmmakers with audiences and creating long-term relationships with them. It is about thinking outside the box in terms of form and content.  It is about embracing the changes in our industry that are facing all of us— and using them to spur new creativity.

Times of crises lend themselves to manifestos and I am going to use this opportunity to propose my own.  This manifesto will speak to those filmmakers who are uncertain about the distribution and marketing of their films and want to know what alternatives exist to traditional forms. It will also speak to our partners in the industry such as distribution companies, festivals, guilds, funding entities and the like.

1. KNOW YOUR FILM/KNOW YOURSELF - EVERY FILM IS DIFFERENT AND SHOULD BE TREATED AS SUCH

The studio model of distribution was created because it made sense for large mass market films, and for a time it worked for some independent films as well. 

However each film is different, and many independent films did not fair well within the studio machine – because they were not marketed to their unique audience. 

It is best to determine what distribution and marketing path makes sense for your particular film and to do so as early in the process as possible.  This plan/strategy will change over time and will evolve organically as your film evolves but you need a starting place.

Going through this process will not only save you a lot of grief,  but will help you achieve success for your film whatever that may be.

Before embarking on releasing your film you should evaluate your film and your needs.  Depending on how you release your film, it can cost a lot of time and money.

Look yourself in the eye, take a cold hard look at the film and determine how much time and money you are willing to spend on the release of it.  Are you going to take a year or two of your life to devote to a full release including some form of theatrical, DVD, digital etc.

Also determine what type of film it is, even if it is brilliant,  there might be only certain audiences that will take to it.

The point is to match the distribution path with the film, to balance your time releasing a film with the time needed to create new work.

2. CHANGE YOUR ATTITUDE TOWARD MARKETING

As an iconoclastic, ex punk rock anarchist neo Marxist who most recently made a documentary about graffiti and the battle over visual public space, I feel that I have come about as far as anyone could come in this embrace of marketing. 

I would argue that the biggest problem facing independent film is not one of distribution – it is one of marketing.  It is one thing to put your film out into the world, it is another to get people to know about it, and want to watch it.

It is not a matter of changing your work to meet a supposed market.  But to consider what kinds of audiences might be interested in your work and seek to cultivate them. 

The artificial divide between art and commerce must be eliminated.

Most if not all filmmakers if they are truly honest with themselves, want as many people to watch their films as possible. 

I propose that filmmakers view marketing as the way to connect with the audience of their film that either already exists, or should exist.

This process can be reverse engineered.  Start with an underserved niche that spends money on content and create a product for them.  This is a tried and true way that manufacturing (and much art) has been done for thousands of years.  Are we so pure that we must be the only workers who eschew patterns of consumption?  Even Michaelangelo and DaVinci created work for Popes and Kings – and no one accused them of selling out.  Somehow these artists managed to make this work their own. 

In other words – embrace restrictions as a mother of invention and opportunity.  This is not the solution for everyone, or every film – but it is something to consider.

3. DETERMINE YOUR AUDIENCES AND HOW TO REACH THEM FROM INCEPTION

Many independent filmmakers for many years have made films without thinking about who the audiences for their films might be. Or their ideas about audiences are much too general.  Alternatively the studios have erred on the other side and catered to a mass audience and left any form of specialty taste behind.

But audience identification should be a constant process of discovery during the production (and prep, post and distribution) of your film. It is difficult to market to your audience if you don’t know who that audience is.

How will you reach those audiences?

How do those audiences consume media?

You should provide ways for your audience to consume media in the ways they desire.

START THE PROCESS AT INCEPTION
It can take a long time to engage your audience.  As important as developing individual audience members are connections you can make with organizations that will help you expand your reach.

This audience engagement (aka marketing) will be much more organic if you integrate it into the whole life cycle of a film.

By starting during prep and production, you are allowing your audience to be involved in the creation of your work. This in turn invests them with the success of your film.  This can happen through crowdsourcing of various creative aspects of the film or through crowdfunding the budget for the film.  These engaged audience members will be active core promoters because they will feel a connection with your film.

Even if you are picked up by a distributor, any marketing work you do in advance will not only help you during your release, but might actually help you get stronger distribution deals than you would have otherwise.  Having a robust email list, active Facebook, Twitter and YouTube accounts with many friends and followers is value.

Your fans exist. You just need to find them. The way you do that is through distribution and marketing. 

4. WHEN YOU HAVE FINISHED YOUR FILM, YOU ARE HALF DONE

Distribution and marketing can take as long and cost as much, or more than you spent on your film.  The new 50/50 is not a revenue split but the mental shift that filmmakers must make about the filmmaking process.

Too many filmmakers have no resources for the second half of the process once they finish their films.  It is a shame.  Why make a brilliant wonderful film if you do not have the resources to get it to its audience.

This is not a hard and fast rule, remember all films are unique.  But it is a good guideline when embarking on a project.

- Money for distribution and marketing should be budgeted for, raised and put into escrow. It is far better to have $50,000 to release a $50,000 film than to make a $100,000 film with no way of getting it to an audience.

- We must create new crew positions to be responsible for these tasks.

Just like you most likely did not make the film on your own, you should not be distributing and marketing the film on your own. I would argue that from now on, every film needs one person devoted to the distribution and marketing of the film from inception, just as they have a line producer, assistant director, or DP.  Since it always helps for a crew person to have a title I propose the following:

The Producer of Marketing and Distribution or PMD

This producer needs to be integrated into the film production team itself. They are not responsible for the physical production of the film (because if they are – you and I know they will never do their distribution and marketing work).

5. WE MUST TAKE BACK THE THEATRICAL EXPERIENCE AND REDEFINE IT AS LIVE EVENT/ THEATRICAL

Many people feel that the theatrical release is dead.  It is too expensive and time consuming for independent filmmakers to engage.  I believe it should be reborn.

Theatrical has come to mean a paid screening in conventional theaters with built in sound and visual projection that start on Friday – end Thursday with a review Friday in venuses that all sell popcorn.

Any booking of a film into a projected environment that does not meet the conventions outlined above falls into a category of “non-theatrical” or “semi-theatrical”. Given that these screenings are defined primarily in negative terms (non-, semi-,) it is not surprising that they receive a second-class status.

This classification of theatrical markets wasn’t always the case. In the earliest days of motion picture films, screenings occurred in a variety of spaces: storefronts, tents, public parks, churches. Films often toured with vaudeville acts or circuses or on their own. 

It is time for filmmakers to reclaim the meaning of a theatrical release so that it is inclusive of a multitude of live-screening event scenarios. 

Live Event/Theatrical should be defined as any exhibition of a film to a live audience, following whatever formal guidelines are intended by the filmmaker.

With “live,” I am emphasizing the communal nature of the filmgoing experience.

I also want to emphasize the “event” nature of the screenings: Something special is conveyed by going to a screening at a specific time at a specific place. The more specific that time and place is, the more it will take on the qualities of an event. It also encourages filmmakers to think of ways to turn their screenings into events. 

Theatrical because independent filmmakers like to say that they had a theatrical release. It’s a term that has been in use for decades; let’s not throw it out, let’s take it back.

Venues can and should be as diverse as: Conventional film theaters; Community centers; Bars, cafes, and nightclubs; College auditoriums; Churches; Parking lots; Parks; Galleries

For a green release you might want to consider digital transmission of your film into theaters, avoiding the carbon footprint of print creation and shipping.  You might also champion community screenings and discourage people driving cars to attend, encouraging transportation by foot, public transit, or bicycle.  I am not kidding.

6.  CREATE PRODUCTS PEOPLE WANT TO BUY

Is it a wonder that in the digital era people have stopped buying DVDs? For what is a DVD but a package of 0s and 1s in a crap plastic case.

We should look to musicians who have struggled with this conundrum for longer than we.  Just as they are touring, many of them understand the difference between a physical product and a digital product and not only price them accordingly, but create added value to their physical products that cannot be replicated digitally.

Consider items that your fans and audience will want to purchase, it will be different for every film.  Consider books of photographs that contain the DVD.  Video games, Toys that can be printed on demand with new three dimensional printers. 

If you wish to have a green release you may not want to manufacture any products at all, thereby not using scarce resources for the production, distribution and disposal of consumer goods.

7. DIGITAL RIGHTS ARE A MINEFIELD – BE CAREFUL

Any form of viewing media that is solely delivered electronically as 0s and 1s falls into the realm of digital rights, whether it is viewed on a television, computer, or mobile device and whether it is delivered over the air or via a cable or wire.  Is there any real difference for the consumer between a broadcast signal and wireless internet?

The television is just one viewing platform for digital rights. Cable is just one delivery system for digital rights. Many free streaming channels are building themselves as television channels for the future.

There are two certainties:
1. Companies buying your rights, whether digital, cable, home video, or domestic or foreign, will try to get as many of your rights as they can, whether or not they have the ability to exploit those rights.

2. Little by little, television/cable/digital rights are competing for one another’s business.

If a company does not have the ability to sell your rights and is not willing to offer you something for those rights, you should push hard not to give them up.

But one ever so slight misstep in this process can blow up in your face: deals cancelled, people pissed off, money down the drain. But you can survive.  Perhaps you’ll lose a finger or hand but make it through alive).

In keeping with the minefield metaphor.  You should:

Hire a Bomb Squad:  Get a consultant, digital distributor, or lawyer, who knows the digital landscape and will fight to retain your rights, and more importantly strategize your digital rights.

Keep a map of the minefield. Record all your deals and track them, no one else will.

8. ENTERTAINMENT COMPANIES MUST MOVE BEYOND OLD WAYS OF DOING BUSINESS

Just as filmmakers must think out side the box in terms of the way they make and distribute and market films, companies need to do this as well. 

Everyone is hurting in the birth of this new paradigm, so more than ever it is necessary to work together.

I believe it is important for filmmakers to collaborate with experienced and reputable companies in getting their work seen.  Unless you are completely committed to DIY for philosophical reasons, or because you cannot find a company to partner with, I recommend DIY being a last resort.  You will still end up doing more work than you can imagine on a release in a company supported split rights scenario.

In turn, companies need to embrace the split rights world we live in and stop being so omnivorous of our rights, if you are not going to provide monetary compensation for those rights or have no plans to you should not demand them. 

Companies need to be more transparent about their ways of conducting business. 

Companies and festivals must be open to creative windowing strategies and not punish filmmakers for doing the work they need to do to reach an audience and monetize their film.

Companies should share information and techniques with the film community so that we can learn as a community. 

Festivals should open up their communities of audiences for new ways of collaboration with filmmakers seeking to engage with those audiences. 

Festivals should break out of traditional models and recognize their role as as curators.  They should take this one step further and use their existing acquisition apparatus to secure films for distribution and find creative ways to distribute new content to their audiences and the world.

9. EXPLORE NEW WAYS TO TELL STORIES

We live in a fractured marketplace for media.  Audiences have media and consumption preferences. You can’t bend them, you must accommodate them.

We must embrace new forms beyond the short and the feature and recognize that a film can be one part of a larger narrative universe that can be explored in a variety of mediums. 

Think of a story that takes place via a feature film, but extends out over mobile devices, gaming consoles, social networks, through websites, text messages, downloadable clips, or iPhone apps. An exciting amount of creative potential awaits adventurous filmmakers. 

Further, audiences want to participate with culture.  By allowing them to participate, filmmakers open themselves up to a deeper relationship with their audiences.

Don’t be proprietary with your media. Give people assets — footage, sounds, environments.  Let them re-edit your scenes.

Not all of your audience is going to engage in this way, but a devoted core who will. It is this core that you can turn to as advocates of your work, who by participating in the expanded experience you provide for them will actually become your marketing allies. 

Just as we have to break down the artificial construct between art and commerce, we need to end the divide between creator and audience.  Let them play and participate with you.  Don’t worry – you are still ultimately in control – or perhaps it might be better to lose control.

10. WE MUST SUPPORT EACH OTHER AS A COMMUNITY

Filmmakers are lovers of film and our best allies.  We must support one another’s work.  Stop asking for free copies or trades, if you want someone’s film, offer them $15 for it.  Better than that,  be there on opening weekend.  Give them $25 or $100 when they start crowdfunding.  The more generous you are – the more you will receive in return.

Similarly, if there is a film that you love – support it in other ways.  Use your newly developed social networking skills to tell your own fans and followers why they should see the film.  They are your followers, they are interested in your tastes and opinions, use that power to the good of the film community. 

Be transparent with your data.  Help other filmmakers learn from your experiences.  I am creating a distribution and marketing tools website that will enable filmmakers and companies to share information about their experiences and the resources that they provide.

The book and the website are first steps toward keeping us as a community from reinventing the wheel each time and to increase the rapidity of information so that instead of shooting our selves in the foot, we can move forward and spend more energy on creative pursuits.

SO THAT’S THE MANIFESTO - I AM OPTIMISTIC ABOUT FILM - PEOPLE NEED TO TELL STORIES

People have been gathering around fires to tell and listen to stories since the birth of humankind. The form and delivery of those stories will change, but not the need.  The process of how to release and market your film in today’s digital landscape is covered in my book released this week.

More information on Jon Reiss and his book can be found on his website.

Jerry

 

December 8, 2009 - The Release II

More clues to chew on ...

I'm going to give you a couple terms to do an online search for; "transmedia" and "viral expansion loop".  For some of you, these concepts may not be new at all.  They will serve as a couple keys to our film's marketing and distribution strategy next year.  A strategy that keeps morphing into a plan which I believe will be a very unique way for any film to be distributed ...

Now, I had heard of transmedia before, but had never really delved into what it had all entailed.  I certainly never considered before now that our little film could use some elements involved in that type of media experience.  But curiously enough, there were some ideas I had for the film before we ever shot it that just happened to fit into this 'alternative' media world.  Go figure, so it had actually been a part of our strategy before I even knew what it was ...

Viral expansion loop?  Quite a mouthful, huh?  Hell, it was enough to know what each word meant by itself.  Never mind putting all three of them together and trying to figure out exactly what that meant.  While coming across some cutting edge viral marketing campaigns, that term kept coming up.  And also, probably like you, I'm certainly getting tired of hearing everyone banter around about "viral marketing".  Talk about overusing a cliche'.  Sheesh.  Anyway, about this 'viral expansion loop'.  Seems to one of the holy grails of marketing these days, and not an easy thing to create and keep going.  We'll certainly have our hands full with all of that ...

As a final note, I have some (more) bad news to report here; yes another passing of someone from our "film family".  Katherine Michelle Broderick, who was the hair and makeup person on our film, recently passed away unexpectedly, certainly at too-young an age.  Our deep and sincere condolences go out to her family.  She left us all way before her time.  Oddly enough, just before we got the news, we had just completed this behind-the-scenes video clip, which we recently posted on Facebook.  In the video she is working on one of her more difficult make-up tasks, aging someone a couple decades or so ...

 

 

Jerry

 

December 21, 2009 - Time Off

A few rays, a few flakes, a few more zzz's ...

As this year closes out and a new decade starts into this new millennium, I've decided I need to take a break from all this for a couple weeks.  And to get my batteries recharged and ready for the last piece of this great journey our film will be taking into 2010 ...

Wow, a five-year journey on it's last leg.  We've come quite a ways and yes, there is light at the end of this long tunnel.  A light I feel is going to be very bright.  Yes, I'm an optimist by nature, no matter what else may be going on around me.  I guess the world could be falling apart around me, and I'd nod and smile, and think okay, tomorrow will be a better day.  And yes, I feel it's quite justified in our case that is all good.  I count my lucky stars (almost every day) that I get to do this, that I am in this very situation in my life.  Look what I get to do, get to learn, get to experience.  How much better can it get?  I guess I get to find out ...

Also, beginning next year we'll be talking more about the issues that the film brings up, and attempt to expand on them and get some conversations going about what the film really is about.   We'll mix that into the ongoing journey of getting the film out to you, because we feel the film is just a starter.  A starter into a much longer journey, way beyond where this film could ever go ...

Anyway, I'll be traveling a bit to a some scenic places, taking it easy and kicking back, enjoying the world around me and forgetting about all this fun work ahead of me.  In the meantime all of you out there have a wonderful set of holidays, however you celebrate them.  When I'm back we look forward to serving up a very exciting and intriguing set of experiences for you in the new year.  Be well all!! ...

Jerry

 

December 31, 2009 - Happy New Year

A little more ...

Here's just a very tiny teaser for our new website -- http://www.dreamsawakemovie.com ...

And yes it's true, the new decade in the new millennium really is about here, but what is this secret these people are talking about? -- http://twitter.com/SilverRoseLumin -- And what does it have to do with our film, if at all?  Check back next year and hopefully they will let us all in on it, so we can keep all of you in the loop.  The adventure continues ...

Jerry

 

 











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